Every social circle has that key influencer who the crowd looks to for direction. Twitter, the modern giant of all social circles, is similarly filled with influencers leading the charge for various industries and cultural interests. Like any social influencer, Twitter influencers are typically defined as those who have the power to shape trends and opinions relevant to their sphere of influence as well as provide useful information to their followers.
Like most industries, the AEC industry is represented by a variety of Twitter influencers, ranging from independent AEC marketing experts to giants in the field. Following them is a great way to stay on top of industry trends and potentially find yourself pointed in the direction of new opportunities and business leads.
A few of our favorite AEC influencers right now include:
Society for Marketing Professional Services (SMPS)
About: The Twitter account for the Society for Marketing Professional Services (SMPS)
Why They’re Worth Following: As the premier North American society geared for business development and marketing professionals within AEC, they’re an excellent resource for marketing and technological trends shaping the industry.
Laurie Meisel
About: A well-respected social media speaker and trainer
Why She’s Worth Following: Meisel knows a thing or two about social media marketing for the AEC industry—she’s helped build award-winning social media strategies for Architectural Record, Engineering News-Record and GreenSource magazines. Look to her for tips and tricks on social media geared for AEC companies.
Perkins+Will NY
About: The NYC office of design giant Perkins+Will
Why They’re Worth Following: As one of the most influential offices of Perkins+Will, the New York–based office is reputed for its groundbreaking research and innovation in healthy building materials and design. Its pioneering leadership is often featured by influential publications such as Fast Company.
Matt Handal
About: Philadelphia-based AEC marketer and contributing editor of SMPS’ Marketer bimonthly journal
Why He’s Worth Following: An expert in developing winning proposal submissions, Handal is a great resource for learning new tricks for your next winning bid. He’s also the host of www.helpeverybodyeveryday.com, a marketing support site for the AEC industry, and wrote the popular book Proposal Development Secrets.
Design and Construction Network
About: Twitter feed for the Design and Construction Network—a site aimed at creating relationships, professional development and industry resources for AEC professionals
Why They’re Worth Following: The Design and Construction Networks provides business development advice for common issues facing AEC professionals, including valuable presentation and proposal writing tips.
Photo: Syda Productions/Shutterstock
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